An AI-native workspace designed to help creative teams think, organise, and create with context, not just prompts.
An AI-native workspace designed to help creative teams think, organise, and create with context, not just prompts.
An AI-native workspace designed to help creative teams think, organise, and create with context, not just prompts.
Muse brings projects, briefs, brand knowledge, and AI into one intelligent workspace, reducing context switching and helping teams stay in flow.
Muse brings projects, briefs, brand knowledge, and AI into one intelligent workspace, reducing context switching and helping teams stay in flow.
Muse brings projects, briefs, brand knowledge, and AI into one intelligent workspace, reducing context switching and helping teams stay in flow.
Muse brings projects, briefs, brand knowledge, and AI into one intelligent workspace, reducing context switching and helping teams stay in flow.
Role
Product Designer
Role
Product Designer
Timeline
3 Weeks
Timeline
3 Weeks
Deliverables
Research • Strategy • UI • Prototype
Deliverables
Research • Strategy • UI • Prototype
Role
Product Designer
Timeline
3 Weeks
Deliverables
Research • Strategy • UI • Prototype
Designing with a second mind.
Designing with a second mind.
Designing with a second mind.
THE MOMENT IT CLICKED
While mapping creative workflows, I kept running into the same frustration. Every project was scattered across multiple tools. Briefs lived in one place, tasks in another, and AI conversations quickly lost their context.
By the time everything was connected, I'd already spent more time organizing the work than actually doing it.
That's when Muse started to take shape.
While mapping creative workflows, I kept running into the same frustration. Every project was scattered across multiple tools. Briefs lived in one place, tasks in another, and AI conversations quickly lost their context.
By the time everything was connected, I'd already spent more time organizing the work than actually doing it.
That's when Muse started to take shape.
"What if your workspace already knew your projects, briefs, and deadlines, so you never had to start from scratch?"
"What if your workspace already knew your projects, briefs, and deadlines, so you never had to start from scratch?"
“
4+
Disconnected tools
Creative teams switch between 4+ tools to manage a single project.
0
Unified creative workspaces
Most AI tools understand prompts. Few understand projects.
0
Unified creative workspaces
Most AI tools understand prompts. Few understand projects.
2h
2h
Lost every day
Time lost to context switching instead of creative work.
Lost every day
Time lost to context switching instead of creative work.
2h
Lost every day
Time lost to context switching instead of creative work.
2h
Lost every day
Time lost to context switching instead of creative work.
4+
Disconnected tools
Creative teams switch between 4+ tools to manage a single project.
0
Unified creative workspaces
Most AI tools understand prompts. Few understand projects.
Three tools open. No design work done.
Three tools open. No design work done.
Three tools open. No design work done.
WHAT I LEARNED
Creative work isn't a straight line.
Ideas become briefs.
Briefs become tasks.
Tasks become conversations.
Conversations become revisions.
But somewhere between every step, context gets lost.
That means every project starts with unnecessary searching, repeated explanations, and constant switching between tools.
The challenge wasn't a lack of creativity.
It was a lack of continuity.
Creative work isn't a straight line.
Ideas become briefs.
Briefs become tasks.
Tasks become conversations.
Conversations become revisions.
But somewhere between every step, context gets lost.
That means every project starts with unnecessary searching, repeated explanations, and constant switching between tools.
The challenge wasn't a lack of creativity.
It was a lack of continuity.
One Key Insight
One Key Insight
The best AI isn't the one that gives the smartest answer. It's the one that already understands what you're working on.
The best AI isn't the one that gives the smartest answer. It's the one that already understands what you're working on.
The best AI isn't the one that gives the smartest answer. It's the one that already understands what you're working on.
Understanding the real friction.
Understanding the real friction.
DESIGN PROCESS
Key Learnings
Key Learnings
Key Learnings
I explored multiple directions before committing to a final interface. Every iteration revealed what worked, what didn't, and what deserved to stay.
I explored multiple directions before committing to a final interface. Every iteration revealed what worked, what didn't, and what deserved to stay.
01 Early Sketches
01 Early Sketches
01 Early Sketches
02 Wireframe Iterations
02 Wireframe Iterations
02 Wireframe Iterations
03 Final Interface
03 Final Interface
03 Final Interface
Making sense of the first ideas.
Making sense of the first ideas.
Making sense of the first ideas.
Refining structure before visuals.
Refining structure before visuals.
Refining structure before visuals.
Designed for focus, not complexity.
Designed for focus, not complexity.
Designed for focus, not complexity.
Quick sketches helped me explore layouts, navigation, and scheduling patterns before investing time in detailed design.
Quick sketches helped me explore layouts, navigation, and scheduling patterns before investing time in detailed design.
I tested spacing, information hierarchy, and event density to create a planner that feels effortless to scan.
I tested spacing, information hierarchy, and event density to create a planner that feels effortless to scan.
The final planner balances scheduling, collaboration, and clarity without overwhelming the workspace.
The final planner balances scheduling, collaboration, and clarity without overwhelming the workspace.
Less visual noise → Faster scanning
Less visual noise → Faster scanning
Clarity beats
complexity.
Removing unnecessary elements made the planner easier to understand at a glance.
Clarity beats
complexity.
Removing unnecessary elements made the planner easier to understand at a glance.
Clarity beats
complexity.
Removing unnecessary elements made the planner easier to understand at a glance.
Hierarchy guides attention.
Spacing, typography, and contrast helped surface what matters first.
Hierarchy guides attention.
Spacing, typography, and contrast helped surface what matters first.
Hierarchy guides attention.
Spacing, typography, and contrast helped surface what matters first.
Hierarchy guides attention.
Spacing, typography, and contrast helped surface what matters first.
Iteration builds confidence.
Every version uncovered small improvements that shaped the final experience.
Iteration builds confidence.
Every version uncovered small improvements that shaped the final experience.
Iteration builds confidence.
Every version uncovered small improvements that shaped the final experience.
Exploring ideas. Finding clarity.
Exploring ideas. Finding clarity.
Everything connected.
Creativity uninterrupted.
Everything connected.
Creativity uninterrupted.
Everything connected.
Creativity uninterrupted.
THE SOLUTION
Muse remembers your projects, conversations, and decisions, so every interaction starts with context, not another prompt.
Muse remembers your projects, conversations, and decisions, so every interaction starts with context, not another prompt.
Projects
Keep briefs, assets, conversations, and files organized in one place.
Projects
Keep briefs, assets, conversations, and files organized in one place.
Muse AI
Answers with project context instead of isolated prompts.
Muse AI
Answers with project context instead of isolated prompts.
Planner
Turn ideas into actionable tasks without leaving your workspace.
Planner
Turn ideas into actionable tasks without leaving your workspace.
One workspace. Every creative context.
One workspace. Every creative context.
One workspace. Every creative context.
We didn't build another AI chatbot.
We built a workspace that thinks with you.
We didn't build another AI chatbot.
We built a workspace that thinks with you.
We didn't build another AI chatbot.
We built a workspace that thinks with you.
We didn't build another AI chatbot.
We built a workspace that thinks with you.
DESIGN PRINCIPLES
Context
Context
Remember the work, not just the prompt.
Remember the work, not just the prompt.
Remember the work, not just the prompt.
Muse keeps projects, conversations, and decisions connected.
Muse keeps projects, conversations, and decisions connected.
Muse keeps projects, conversations, and decisions connected.
Flow
Flow
Stay in the creative
zone.
Stay in the creative zone.
Stay in the creative zone.
Everything you need, without switching between tools.
Everything you need, without switching between tools.
Everything you need, without switching between tools.
Clarity
Clarity
Focus on what
matters next.
Focus on what matters next.
Focus on what matters next.
AI highlights priorities instead of adding noise.
AI highlights priorities instead of adding noise.
AI highlights priorities instead of adding noise.
PROJECT INTELLIGENCE
Strategic Alignment
Keep every decision aligned.
Compare work against the project brief in real time.
Strategic Alignment
Keep every decision aligned.
Compare work against the project brief in real time.
Workflow Intelligence
Stay ahead of blockers.
Identify risks before they impact delivery.
Workflow Intelligence
Stay ahead of blockers.
Identify risks before they impact delivery.
AI
Suggestions
Recommendations with context.
Generate smarter decisions from project history.
AI
Suggestions
Recommendations with context.
Generate smarter decisions from project history.
Knowledge Base
One source
of truth.
Keep files, briefs, and assets connected.
Knowledge Base
One source of truth.
Keep files, briefs, and assets connected.
Projects evolve. Muse remembers every step.
Projects evolve. Muse remembers every step.
Projects evolve. Muse remembers every step.
Muse continuously understands your project's goals, assets, conversations, and progress, turning scattered information into intelligent guidance.
Muse continuously understands your project's goals, assets, conversations, and progress, turning scattered information into intelligent guidance.
Every project has a second mind.
Every project has a second mind.
Every project has a second mind.
Projects evolve. Muse remembers every step.
AI ASSISTANT
Muse doesn't wait for you to explain your work. It already understands your project, helping every conversation lead to meaningful action.
Muse doesn't wait for you to explain your work. It already understands your project, helping every conversation lead to meaningful action.
Muse doesn't wait for you to explain your work. It already understands your project, helping every conversation lead to meaningful action.
Context
Context
Context
Understands your project, goals, and history.
Understands your project, goals, and history.
Understands your project, goals, and history.
Priorities
Priorities
Identifies what matters most, right now.
Identifies what matters most, right now.
Priorities
Identifies what matters most, right now.
Actions
Actions
Actions
Turns insights into work you can immediately act on.
Turns insights into work you can immediately act on.
Turns insights into work you can immediately act on.
Intelligent conversations. Real project impact.
Intelligent conversations. Real project impact.
Intelligent conversations. Real project impact.
Intelligent conversations. Real project impact.
The conversation never starts from zero.
The conversation never starts from zero.
The conversation never starts from zero.
AI PLANNER
Ideas are only valuable when they become action. Muse turns project insights into an organized schedule, making it easier to focus on what matters next.
Ideas are only valuable when they become action. Muse turns project insights into an organized schedule, making it easier to focus on what matters next.
Ideas are only valuable when they become action. Muse turns project insights into an organized schedule, making it easier to focus on what matters next.
Planning should feel effortless, not overwhelming.
Planning should feel effortless, not overwhelming.
Planning should feel effortless, not overwhelming.
Planning should feel effortless, not overwhelming.
Great ideas need momentum.
Great ideas need momentum.
Great ideas need momentum.
REFLECTION
What happens between interactions?
What happens between interactions?
As the project evolved, I found myself spending less time designing individual screens and more time thinking about how they worked together.
That shift changed the way I approached the rest of the project. Every iteration became less about adding features and more about reducing friction between them.
As the project evolved, I found myself spending less time designing individual screens and more time thinking about how they worked together.
That shift changed the way I approached the rest of the project. Every iteration became less about adding features and more about reducing friction between them.
As the project evolved, I found myself spending less time designing individual screens and more time thinking about how they worked together.
That shift changed the way I approached the rest of the project. Every iteration became less about adding features and more about reducing friction between them.
Before Muse, I thought good product design was about creating polished interfaces.
This project taught me that polish is only part of the job. The real challenge is designing experiences that feel effortless from beginning to end.
Before Muse, I thought good product design was about creating polished interfaces.
This project taught me that polish is only part of the job. The real challenge is designing experiences that feel effortless from beginning to end.
Looking back
Looking back
01
01
I stopped designing for features.
I stopped designing for features.
Early on, I treated each feature as a separate problem to solve.
As the project evolved, I realised the real challenge wasn't creating more capabilities, it was helping people move naturally from one task to the next.
That shift changed almost every design decision.
Early on, I treated each feature as a separate problem to solve.
As the project evolved, I realised the real challenge wasn't creating more capabilities, it was helping people move naturally from one task to the next.
That shift changed almost every design decision.
02
02
I designed the moments between screens.
I designed the moments between screens.
Instead of asking what should happen on each page, I started asking what someone should feel as they moved through their work.
Designing those transitions ended up being just as important as designing the screens themselves.
Instead of asking what should happen on each page, I started asking what someone should feel as they moved through their work.
Designing those transitions ended up being just as important as designing the screens themselves.
03
03
I learned to remove more than I added.
I learned to remove more than I added.
Every new idea made the product more capable.
Not every idea made it easier to use.
Some of the biggest improvements came from removing elements, simplifying layouts, and questioning whether every feature deserved to stay.
Every new idea made the product more capable.
Not every idea made it easier to use.
Some of the biggest improvements came from removing elements, simplifying layouts, and questioning whether every feature deserved to stay.
Thinking beyond individual screens.
Thinking beyond individual screens.
Thinking beyond individual screens.
01
I stopped designing for features.
Early on, I treated each feature as a separate problem to solve.
As the project evolved, I realised the real challenge wasn't creating more capabilities, it was helping people move naturally from one task to the next.
That shift changed almost every design decision.
02
I designed the moments between screens.
Instead of asking what should happen on each page, I started asking what someone should feel as they moved through their work.
Designing those transitions ended up being just as important as designing the screens themselves.
03
I learned to remove more than I added.
Every new idea made the product more capable.
Not every idea made it easier to use.
Some of the biggest improvements came from removing elements, simplifying layouts, and questioning whether every feature deserved to stay.
Gallery
Gallery
Gallery
